I think this article misunderstands one of the roles of the CEO, which is to be the face of the company, the individual to whom the media can attach its narrati

I think this article misunderstands one of the roles of the CEO, which is to be the face of the company, the individual to whom the media can attach its narrative. Group stories don't have the same appeal. Harder to tell. Even if they're more true. CEOs are traveling salespeople. They represent a larger group. They persuade. And one of the groups they sell to is the media.