This. Most development is CRUD and is trivial. Write a DSS and/or automation system that is bulletproof and saves millions and it's significantly more difficult

This. Most development is CRUD and is trivial. Write a DSS and/or automation system that is bulletproof and saves millions and it's significantly more difficult. The difference between using something like Biztalk and writing something like Biztalk is orders of magnitude more difficult. If you are using someone else's framework for the majority of what your application does, that's not really software development. I know many people won't like hearing that.