I found it hard not to disagree with this article. I am not sure I agree with the premise but this argument wasn't persuasive. Of course a stock drops when the

I found it hard not to disagree with this article. I am not sure I agree with the premise but this argument wasn't persuasive. Of course a stock drops when the CEO abruptly dies. Of course 100percent of people responsible for the well being of others (employees and shareholders) and countless decisions is stressed. A counter example to jobs (cliche pic on every article like this) is Ive. The cult of personality is an obvious way to humanize a company. It can be good or bad. Kalanick bad right now; Musk good right now. Being a good CEO is more important than simply branding yourself. IDK, article fell flat for me I see both sides and it's subjective in my book