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The lesson you take out of juicegate is that they didn't spend enough money on PR?
by idlewords 10y ago
The lesson you take out of juicegate is that they didn't spend enough money on PR?
- Steeeve 10y agoFrom an entrepreneurial standpoint, yes. If you have $120M in venture funding, somebody should have stopped and asked the questions - how do we protect the brand? And what are the dangers to this brand? That's a pretty enormous miss.
- idlewords 10y agoI don't think there was a lot of stopping and asking questions happening at Juicebro. Laying it on the backs of the PR people isn't fair to them—they're not sorcerers. The failure here was at the check writing stage.