3 ms·
Brilliant marketing on their part. I'm wondering though, why he avoided saying Microsoft?
by yurisagalov 16y ago
Brilliant marketing on their part. I'm wondering though, why he avoided saying Microsoft?
- joegaudet 16y agoI suspect MS is trying to keep Bing as a separate entity. Perhaps to avoid feeling like the big monolith threatening to over compete. Alternatively it might be just trying to make Bing feel like a new brand... who knows. If you look at bing.com the only overly obvious reference to MS is the MSN link at the top left, and the microsoft copyright.
- ellism 16y agoAt the end of every Bing TV add (at least on US Television), the spoken tag line is "Bing, the decision engine from Microsoft" (combined with the Microsoft logo in the corner), so I don't think the advertisers are shying away from the affiliation.
- sliverstorm 16y agoThey aren't trying to hide it, but it does seem they want the name to sort of stand on it's own. For starters, they probably realize that vernacular allows for you to 'google it' or 'bing it' or 'yahoo that', but not to 'microsoft that'. If anything, 'microsofting' something probably involves putting it out of business with predatory business tactics. Alternatively, it could be a judgement call on MS's part based on their knowledge of the Colbert audience.
- tb 16y agoThe Bing marketing people may not be interested in promoting the fact that it's a Microsoft product - their aim is only to get more people using Bing.
- rbanffy 16y agoIn their shoes, if I had to chose between promoting the fact it's a Microsoft product and promoting it's a search engine, I would go with #2. The fact it's microsofts is irrelevant to the consumer.
- pigbucket 16y agoOne reason might be that he was trying to wring another 2500 out of them by saying Bing instead.
- axod 16y agoPeople hate Microsoft. They associate it with a necessary evil which breaks a lot. Maybe that has something to do with it?