I think it depends what aspects of "cooking" you value. Some people really enjoy the meal planning part. Some people really enjoy picking out fruits and vegeta

I think it depends what aspects of "cooking" you value. Some people really enjoy the meal planning part. Some people really enjoy picking out fruits and vegetables at the store. But others don't like planning out meals for the whole week and find grocery store trips stressful and frustrating (maybe their local store is incredibly busy). Blue Apron has a value proposition for those in the latter category who also enjoy the part of cooking that starts once you've got the grocery bags in your kitchen.