The people who use Blue Apron and such are mostly educated, wealthy people who would order takeout/delivery otherwise, but are now cooking. I also think gettin

The people who use Blue Apron and such are mostly educated, wealthy people who would order takeout/delivery otherwise, but are now cooking. I also think getting ingredients at your doorstep from some VC backed startup with YouTube recipes on how to cook them is one of the most privileged things you can do, but at least people are cooking. Anything to get more americans cooking is a good thing, in the grand scheme of things.