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I still don't think it would necessarily "hurt developers". Ads are needed mostly so that developers can release free apps and later convert these users into p

by catch23 16y ago

I still don't think it would necessarily "hurt developers". Ads are needed mostly so that developers can release free apps and later convert these users into pro-users with paid apps, and make some cash from ads in the meantime. Devs only care that the advertisements pay well, so as long as iAds has better pay-out compared to adsense, I don't think anyone would care. Most developers would probably rather not put annoying ads in their product, but it's probably the only easy way to make money without requiring the customer to foot the bill.

gyardley 16y ago
Well, in general ad networks show their highest-paying campaigns, followed by their second-highest, and so on. In other words, the more you run an ad network, the worse it tends to perform. It might be the case that the worst-performing iAd beats the best-performing AdMob campaign, but this seems unlikely - and if it's not so, developers could've optimized yield and made more money by working with both parties. Generally, excluding any partner from your ad rotation reduces yield, which is why many online sites will work with many ad networks simultaneously.