Well, I don't know about sustain that cost but look at the ad they demoed for Nissan's new electric car at WWDC; video, some interactivity, and oh yeah, iPhone

Well, I don't know about sustain that cost but look at the ad they demoed for Nissan's new electric car at WWDC; video, some interactivity, and oh yeah, iPhone owners get priority on the waiting list for it.