Is there no way you can at least track that a user has already been exposed to the breaking news (banner or article etc) and stop re-showing it? I always see it

Is there no way you can at least track that a user has already been exposed to the breaking news (banner or article etc) and stop re-showing it? I always see it after I've already hit the homepage, seen the 'breaking news' and then gone to somewhere else on the site and then 'breaking news' banner all over again.