The first rule of UX is "you are not your user", and you are breaking it (I'm guessing the BBC has done significantly more user research than you). I think your

The first rule of UX is "you are not your user", and you are breaking it (I'm guessing the BBC has done significantly more user research than you). I think your comment is basically "I want a website to look like this, therefore all users must want a website to look like this".