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Well, Apple's iAd is supposedly a $10 CPM and $2 per click.. and they've apparently got $60m of suckers lined up already.. (Actually, i'm interested to see wha
by sadiq 16y ago
Well, Apple's iAd is supposedly a $10 CPM and $2 per click.. and they've apparently got $60m of suckers lined up already..
(Actually, i'm interested to see what kind of businesses have conversion rates that can sustain that kind of cost)
- ptomato 16y agoWell, I don't know about sustain that cost but look at the ad they demoed for Nissan's new electric car at WWDC; video, some interactivity, and oh yeah, iPhone owners get priority on the waiting list for it.
- jcdreads 16y agoExamples: If you are a mortgage broker or a car dealer then 1000 clicks is easily worth $2000. Even if only a tiny fraction of them leads to a sale, each sale is worth thousands of dollars. If you are Prada or Lexus and you need people to associate your brand with high-value objects like iPhones, then even high CPM's are a good investment; especially because high CPM's price out the rabble, so your fancy brand won't appear next to an ad for psychics or penis enlargers.
- jrockway 16y agoI'm going to buy ads for psychic penis enlargers just to spite Lexus and Prada.
- GFischer 16y agoI know a guy that sells penis enlargers (1). I can tell you that a significant fraction of the purchasers are people with high acquisitive power. (1)ok, that's a gross oversimplification - he runs a clinic