4 ms·

In what way? Genuinely curious.

• wallflower 9y ago
  > Shoparoo is trying to take grocery product collection programs, like General Mills Box Tops for Education, into the smartphone age. Our primary business is market research, specifically collecting item-level purchase data from households, said CEO Jared Schrieber in an interview. We developed an amazing technology that allows this data to be captured in just seconds via people simply snapping pictures of their receipts with their smartphones. However, this begged the question, how could we encourage a large number of people to spend a few seconds after each shopping trip taking pictures of their receipts? Our answer, Shoparoo, was inspired by the Box Tops for Education school fundraising program where parents spend a few moments of their time cutting out product labels from grocery products. http://betakit.com/shoparoo-partners-with-unilever-to-turn-receipts-into-funding-for-schools/ http://betakit.com/shoparoo-partners-with-unilever-to-turn-r...