from https://www.bloomberg.com/view/articles/2017-04-20/juice-machines-and-red-flags https://www.bloomberg.com/view/articles/2017-04-20/juice-mac... : Of cours

from https://www.bloomberg.com/view/articles/2017-04-20/juice-machines-and-red-flags https://www.bloomberg.com/view/articles/2017-04-20/juice-mac... : Of course Juicero could probably make a nice living selling $8 juice packs without bothering with a fancy machine. But then it wouldn't be a tech company. One investor told Huet and Zaleski that "their venture firm wouldn’t have met with Evans if he were hawking bags of juice that didn’t require high-priced hardware." You can be a hardware company or a software company or a platform company or a cloud company or an internet-of-things company, but you can't be a food company.