They should have used the effects of artificial scarcity and marketed the pulp squeezer to offices, stores, airports, etc. There are plenty of YouTube vloggers

They should have used the effects of artificial scarcity and marketed the pulp squeezer to offices, stores, airports, etc. There are plenty of YouTube vloggers that can stumble upon one of the squeezers at a store or an airport. Then they can sell it to consumers. The best thing about this story is the Juicero's CEO saying that people that squeeze their pulp bags are hackers [1] So when I saw this week’s headlines about hacking and hand-squeezing Produce Packs, I had a one overriding thought: ”We know hacking consumer products is nothing new. [...]” and then people mocking the juice hackers as jackers on Twitter [2]. [1] https://medium.com/@Juicero/a-note-from-juiceros-new-ceo-cb23a1462b03 https://medium.com/@Juicero/a-note-from-juiceros-new-ceo-cb2... [2] https://twitter.com/XEECEEVEVO/status/855152667722526720 https://twitter.com/XEECEEVEVO/status/855152667722526720