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This is perhaps a great example that proves that not all publicity is good publicity. While they flew under the radar, they weren't widely mocked, and they mig
by niftich 10y ago
This is perhaps a great example that proves that not all publicity is good publicity.
While they flew under the radar, they weren't widely mocked, and they might even have succeeded in building a following. After all, on face value, K-cups are similarly ridiculous, where a pricey appliance is used to make a single serving of product from an even pricier single-use packet, complete with DRM where they were locking out unofficial cups.
And yet, Keurig has sold a lot of their brewers and officially-licensed cups, and it turns out the single-serving model was an advantage rather than a drawback.
It's undeniable that Juicero's own promoters can lay on the spiritual-tinged marketing drivel thick, and they were swiftly slaughtered in the court of public opinion with one slickly-produced viral video. Perhaps the lesson is, even if your model is pure BS, don't do something that could be mocked in three minutes, and used to entertain at your expense.
- Nullabillity 10y agoA Keurig/Nespresso at least does some sort of brewing, which is arguably more convenient than doing it yourself (though I don't own one myself). Juicero was just a slower, less convenient, and more expensive way to open a juice bottle.
- moomin 10y agoI've heard it said by coffee enthusiasts (at least, those prepared to consider Nespresso for thirty seconds) that Nespresso/Keurig are one of the best ways to make coffee at home if you don't want it to be a hobby.
- bipson 10y agoOh no, I strongly doubt any coffee enthusiast would say such a thing. Nespresso is simply not good coffee. It is just terribly convenient, well marketed as being great, and OK if you don't know any better. Once you had better coffee (e.g. any Jura machine can make better coffee), you somehow don't want that stuff anymore... It is like junk food. You might be OK with it, but it is simply not enjoyable. And it is simply idiotic generating that much trash each time for a fake-crema coffee.
- lostlogin 10y ago> It is like junk food. Junk food usually makes you feel good, at least briefly.
- Chris2048 10y agoJunk food is full of salt, sugar etc that is unhealthy, but gives you a temporary high. The same is not true of a Nespresso pod coffee vs any other, so I can't see why it's "junk" coffee in the same way, other than as an object of derision.
- Chris2048 10y ago> Once you had better coffee, you somehow don't want that stuff anymore Unless you don't have the time to grind, tamp, extract etc every morning for a single cup, compared to the Nespresso which is good enough (or, at least better than instant). I have a proper Gaggia machine with heated head etc, but I don't care to fire it up every morning - a Nespresso machine can pour while I do something else, so takes less than a minute overall. > generating that much trash Other than the grounds, there is just the pod, which is aluminium and recyclable - in fact, you get credit for returning them.
- bipson 10y ago> there is just the pod, which is aluminium and recyclable - in fact, you get credit for returning them. Which doesn't change much: recycling aluminium requires a lot of energy. The pods are filled with grounds, so you need to wash them. Coffee grounds are degradable and can be even used immediately without composting. The added weight of packaging aggregates. A lot of people don't care about returning them. We don't know if Nespresso recycles them or all of them. Further, the price your paying per cup is an insult. You are getting mediocre coffee while paying hipster levels. Besides pure laziness and indifference regarding the good things in life, I don't see any reason why drinking Nespresso by choice is ever a good idea.
- Chris2048 10y ago
- atomical 10y agoYou can hook it directly into your water line. I wonder how many people actually do that for the convenience. That would make it even simpler.
- lostlogin 10y agoit would be interesting to see the Venn diagram of coffee enthusiasts and nespresso drinkers. I'm picking that it would be like two widely spaced eyeballs, one sad and one happy.
- aerique 10y agoBah, just grinding some beans and using fresh milk gives you more enjoyable coffee for a lot less money AND it gives you the option to experiment with different kinds of beans and milk. (AND it makes you not dependent on a specific brand of coffee machine and cups (DRM basically).) Seriously, this is something everyone can do for little investment of time (1 hour) to learn it.
- xxs 10y agoYou can skip the milk, if you are being serious.
- nailer 10y agobipson's right. Nespresso crema isn't - real crema breaks down over time, you can use a Nespresso pod, wait two weeks and it's still there.
- xxs 10y agoA relation between a coffee enthusiast and Nespresso would be considered far fetched to put it mildly.
- lmns 10y agoDepends on the "coffee enthusiast". If you don't need the crema, an AeroPress and an electronic burr grinder are almost certainly the better choice. It's extremely convenient and the coffee tastes "full" without the bitter aftertaste.