Amazon is the first place I've seen where the core values are useful, clear, and integrated into the culture. For the values to be effective, everyone up to the

Amazon is the first place I've seen where the core values are useful, clear, and integrated into the culture. For the values to be effective, everyone up to the top has to follow them, and you can see that at Amazon in the annual shareholder letters. Other companies I've seen ask their HR staff to put some words (e.g., "Entrepreneurship" or "Be bold") on some posters and call it done.