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Just to clarify, as others have pointed out, the leadership principles at Amazon are in no way a new experiment. I don't know their origins but I wouldn't be su

Just to clarify, as others have pointed out, the leadership principles at Amazon are in no way a new experiment. I don't know their origins but I wouldn't be surprised to learn they are nearly as old as the company itself (probably a few years younger). They are deeply engrained in Amazon culture. They are brought up frequently. They are used as the basis for both hiring and promotion decisions. Regardless of whether or not you (or employees) agree with them. I think what's interesting is that you call them out as too long to be useful. But my guess is +90% of salaried employees at Amazon could recite all of them and give examples of what they intend to convey. I suppose this is a testament to Amazon HR?

ckozlowski 9y ago
We can. =) I credit HR to sharing them and making sure people hear about them on the way in, but I think a lot of their success has to do with the fact that they're easy to relate to and understand. They're not meaningless platitudes. Lots of companies have "values" like "integrity" and "commitment". But what does that mean? In what context? It's vague. Customer Obsession is pretty obvious. Earn Trust. These are simple. And while the descriptions of them can get pretty wordy, everyone can tell you what they mean because they're easy to identify with. I also thing that what they do is give people a lot of empowerment to make decisions, and that makes them attractive. 14 principles that are easy to understand and appeal to people's good will. If you're acting with the principles in mind, you cannot go wrong. (Disclaimer: I work for AWS.)