All companies must have basic ethics. It's a given that nobody reads EULA, privacy & terms documents. Given that, each company must take the responsibility to

All companies must have basic ethics. It's a given that nobody reads EULA, privacy & terms documents. Given that, each company must take the responsibility to explain to the customer what it knows will be objectionable. For example, if Lyft sold me travel information to 3rd parties, I expect them to tell me this up front and not hide this behind some legalese.