Yes. I think it's fair to say Unroll.me wasn't being honest about data use. The service was supposed to identify spammy e-mail by address or subject, and file

Yes. I think it's fair to say Unroll.me wasn't being honest about data use. The service was supposed to identify spammy e-mail by address or subject, and file them away. It's part of the business model to screen e-mail addresses and subject lines, I suppose. And I could understand them selling analytics on the contents of rolled-up items -- Wal-Mart wants to know what Target is selling, and demographics about those receiving offers, etc. You'd get some interesting data about what offers actually get clicks, too. But the NYT article says they're selling numerical data out of Lyft receipts. That's not spam. At no point did they disclose they would troll through your non-spam e-mail for words or numbers interesting to the highest bidder.