Probably, but then, what's the added business value from them really? Few percent at best? Zero at worst? On a similar note: Yahoo had their "verticals", and w

Probably, but then, what's the added business value from them really? Few percent at best? Zero at worst? On a similar note: Yahoo had their "verticals", and when they had to cut something, these search addons were the first to go. I tried to start a search engine twice so far in fact. The first attempt was a decade ago, for a small country. I had objectively much better and cleaner index then Google. Perfect native language support. All spam removed. Other features that Google didn't. People have me honest feedback actually (it was a different time for them then). Basically, I got 30 daily users, and a lot of "yes but why bother when Google already exist" type of answers. What I got out of it, was that technical superiority didn't enter into it. One simply can't break on marketing and business with Google around. In any case, it was an amazing experience, and a great interview taking point afterwards. Landed me all the jobs I wanted ever since. So that being said, I don't think the search features matter that much. The mountain to climb over is their integration on Android, inside other services, and more along these lines.