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> "Instead they package them in user friendly (marketer/advertiser friendly) ways to capitalize." Yes, it is called Gmail Sponsored Promotions or "GSPs." Depe
by shostack 10y ago
> "Instead they package them in user friendly (marketer/advertiser friendly) ways to capitalize."
Yes, it is called Gmail Sponsored Promotions or "GSPs." Depending on the audience they can apparently be quite effective. [1]
[1] http://marketingland.com/gmail-sponsored-promotions-everything-need-know-succeed-direct-response-gsp-part-1-120938 http://marketingland.com/gmail-sponsored-promotions-everythi...