It's jargon from show business (movies, music, TV, stage, etc)- the "talent" is generally the performers or maybe just the star. I don't think it's insulting,

It's jargon from show business (movies, music, TV, stage, etc)- the "talent" is generally the performers or maybe just the star. I don't think it's insulting, but it may be manipulative; it implies that the potential hire is a star performer and/or brings something unique to the role.