If you haven't read Snow Crash by Neal Stephenson, he refers to people doing just that (reusing proven business plans) as three-ringers. I.e. people who got the

If you haven't read Snow Crash by Neal Stephenson, he refers to people doing just that (reusing proven business plans) as three-ringers. I.e. people who got their business plan in a 3-ring binder, and are implementing it without much in the way of critical thinking about why it works or ambition to do much beyond implementing it.