This is one of the best (and easiest to read) articles on pricing I've ever come across. No formulas, no complexities explaining A/B tests and other scientific

This is one of the best (and easiest to read) articles on pricing I've ever come across. No formulas, no complexities explaining A/B tests and other scientific research, just a story of a guy who made some software and heavily underpriced it. I also found the link to indie theatre incredibly interesting as well.