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It looks like Branch uses an ensemble of techniques for matching, but one (perhaps the main) is just a browser cookie, so it happens outside of a third party na
by tedmiston 10y ago
It looks like Branch uses an ensemble of techniques for matching, but one (perhaps the main) is just a browser cookie, so it happens outside of a third party native app. Based on the recent notes on that page, it sounds like Apple isn't too fond of their approach.
https://dev.branch.io/getting-started/matching-accuracy/overview/ https://dev.branch.io/getting-started/matching-accuracy/over...