Several of his complaints seem to stem from a desire that each player should have a brand-new experience, unique from any other player's. I find this desire od

Several of his complaints seem to stem from a desire that each player should have a brand-new experience, unique from any other player's. I find this desire odd. If I am reading a novel, I do not pause to lament that others have already read the same words, and if I am playing a board game, I am not worried that someone may have used exactly the same strategy as mine. I'm not so certain that procedurally generated content would be more entertaining than custom content in an MMO. Procedural games like Angband (and descendants like Oblivion) are entertaining, but they do not command the audience that WoW does. Most MMO players are not troubled by their repetitive experiences, so I wouldn't say the MMO's are "doing it wrong".