Honestly I don't think it would make a lot of difference. If I can read The Guardian for free, I'm not going to pay for it. Period. And I'm going to block the

Honestly I don't think it would make a lot of difference. If I can read The Guardian for free, I'm not going to pay for it. Period. And I'm going to block the ads if I can. Note that I'm not saying I would never pay for access to content; I do, e.g. Netflix, and my town's local newspaper website (which has subscription-only access). Content is either worth paying for or it isn't. News orgnizations are in a tough spot here because there are so many news sources online it's not necessary to pay anyone. Anything newsworthy will be covered by a number of sources. The exceptions are local news, or highly technical/industry-specific news and analysis.