Or unless they are owned or affiliated with a distributor of mobile devices, or unless they are owned or affiliated with a developer or distributor of mobile op

Or unless they are owned or affiliated with a distributor of mobile devices, or unless they are owned or affiliated with a developer or distributor of mobile operating systems, or unless they are owned or affiliated with a developer of a mobile development environment, or unless their primary business isn't serving mobile ads. (And that's the advertising side. On the analytics side, it would appear to block all analytics software - the opposite of what you say above - but that's another discussion.) Depending on how strictly Apple interprets 'affiliated with' and 'primary business', which aren't strictly defined in the license agreement, that's pretty much everyone in the space - even the 'independent' mobile ad networks have relationships with carriers, and carriers certainly distribute mobile devices. It's a pretty typical Apple license agreement, really - it's extremely wide-reaching, open to interpretation, and the real question is how Apple will enforce it at any given point in time.