4 ms·

USA Today has the highest circulation in traditional newspapers. Not really sure why that is, but my guess would be that they have some enduring relationships w

USA Today has the highest circulation in traditional newspapers. Not really sure why that is, but my guess would be that they have some enduring relationships with hotel/motel chains. It's definitely a brand that resonates. Source: https://www.infoplease.com/arts-entertainment/newspapers-and-magazines/top-100-newspapers-united-states https://www.infoplease.com/arts-entertainment/newspapers-and...

hackbinary 10y ago
And airlines.
akinalci 10y ago
It's a generic newspaper without a regional focus, unlike the NY Times, LA Times, etc. It's distributed nationally, and it's popular with travelers and companies who cater to travelers (airlines, airport kiosks, hotels, etc).
tgb 10y ago
USA Today was the first newspaper of its kind. Flashier, more concise, graphic-laden news. A larger focus on celebrity, entertainment, etc. news. From wikipedia on USA Today: "derided by critics, who referred to it as "McPaper" or "television you can wrap fish in," ". It was the Buzzfeed of its time.
- pducks32 10y ago
  I never really thought of that but that is a fantastic analogy.
  - DonHopkins 10y ago
    USA Toady: for people who think television news is too complicated.
yeldarb 10y ago
Our city's paper focuses exclusively on local and regional issues and includes a USA Today section to cover national stories. I suspect a lot of smaller metros' papers do the same. Specifically those owned by Gannett: https://en.m.wikipedia.org/wiki/List_of_Gannett_Company_assets#Newspapers https://en.m.wikipedia.org/wiki/List_of_Gannett_Company_asse...
- ubernostrum 10y ago
  Smaller/local papers also make extra money on the side through print contracts -- USA Today pays the local paper to print USA Today for distribution in that area.
cafard 10y ago
Thirty years ago, I traveled a lot for work. In hotel rooms in Springfield, Missouri, or Dubuque, Iowa, I would often enough find USA Today slid under the door when I got up. Now, USA Today didn't really stack up against the local papers in Chicago, New York, or Atlanta, but a smaller city's paper could be pretty thin, and with national coverage largely pulled from the wire services. I tend not to read it much, but it would serve for breakfast reading in a small town.

hackbinary 10y ago

And airlines.

akinalci 10y ago

It's a generic newspaper without a regional focus, unlike the NY Times, LA Times, etc. It's distributed nationally, and it's popular with travelers and companies who cater to travelers (airlines, airport kiosks, hotels, etc).

tgb 10y ago

USA Today was the first newspaper of its kind. Flashier, more concise, graphic-laden news. A larger focus on celebrity, entertainment, etc. news. From wikipedia on USA Today: "derided by critics, who referred to it as "McPaper" or "television you can wrap fish in," ". It was the Buzzfeed of its time.

pducks32 10y ago
I never really thought of that but that is a fantastic analogy.
- DonHopkins 10y ago
  USA Toady: for people who think television news is too complicated.

yeldarb 10y ago

Our city's paper focuses exclusively on local and regional issues and includes a USA Today section to cover national stories. I suspect a lot of smaller metros' papers do the same. Specifically those owned by Gannett: https://en.m.wikipedia.org/wiki/List_of_Gannett_Company_assets#Newspapers https://en.m.wikipedia.org/wiki/List_of_Gannett_Company_asse...

ubernostrum 10y ago
Smaller/local papers also make extra money on the side through print contracts -- USA Today pays the local paper to print USA Today for distribution in that area.

cafard 10y ago

Thirty years ago, I traveled a lot for work. In hotel rooms in Springfield, Missouri, or Dubuque, Iowa, I would often enough find USA Today slid under the door when I got up. Now, USA Today didn't really stack up against the local papers in Chicago, New York, or Atlanta, but a smaller city's paper could be pretty thin, and with national coverage largely pulled from the wire services. I tend not to read it much, but it would serve for breakfast reading in a small town.