I don't understand why this article got so many upvotes. First, I think the entire premise of the article that Google is not really better than other search en

I don't understand why this article got so many upvotes. First, I think the entire premise of the article that Google is not really better than other search engines is wrong. And even if that were true that would not be a case of network effect but just brand advantage. Next, he goes on the say that Google should be regulated, but doesn't say how. I can't really think of a reasonable way that would solve this problem. EDIT: After thinking about this, I came up with an interesting (hypothetical) proposal: Google gets split into two companies. Both companies get access to the Google source code and neither of them is allowed to use the Google brand name for search. This would create competition and solve some of the problems. For instance a website could get delisted by Google A, but still get traffic from Google B. I am not sure if it would be a net positive tough.