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Maybe I'm jumping to conclusions, but it seems to me like they had engaged some "social media marketing" firm that was using these like bots as part of their to
by brianbreslin 9y ago
Maybe I'm jumping to conclusions, but it seems to me like they had engaged some "social media marketing" firm that was using these like bots as part of their tool kit and were probably getting paid by USAToday on a performance basis.
- tedmiston 9y agoActually I think it hurts them to have a large number of inactive followers. > While USA Today’s horde of fake followers did not appear to “like” or comment on posts at a significant clip, the presence of so many of them could serve to muddle the rate at which the audience was engaging with content.
- jklinger410 9y agoYes, a poo follower to share/like ratio actually damages the reach of your posts.
- tedmiston 9y agoThat made me wonder if it could possibly be a competitor inadvertently taking control over their page by saturating it with inactive followers. Then again if the accounts themselves are inactive in general, not just on this page, maybe it's something Facebook accounts for… maybe not… hard to say.
- dawnerd 9y agoIf I recall correctly they did use Demand Media content so they were at least, assuming I'm remembering right, somewhat interested in shady seo tactics. Disclosure: used to work for Demand media.