I think that's an absurdly low standard to apply to corporate speech. The CEO of a multi-billion dollar company gets on stage during their main annual product

I think that's an absurdly low standard to apply to corporate speech. The CEO of a multi-billion dollar company gets on stage during their main annual product conference and says a newly announced product is going to become an open industry standard. This turns out not to possible in exactly the way the company had planned due to a lawsuit, so the company drops the plan entirely. That's a lie by definition. You asserted that you'd do something and then you didn't do it. Does breaking a promise imply that there can't be any mitigating circumstances? No, I'm sure there were some reasons for why FaceTime wasn't opened. People & companies make product buying decisions based on things like these, e.g. some company might have bought a bunch of iPads for video conferencing expecting that in a couple of years they'd be inter-operable with any device they could buy, including non-Apple devices. This excuse that they couldn't open the p2p thing they initially planned to open is absurd. Apple could absolutely have just opened & standardized what FaceTime ended up being, i.e. an open video chat client/server allowing anyone to run a server. I.e. some sort of IRC or Jabber for video messaging. Even if they couldn't open or release some specific component due to patent concerns they could still have opened & standardized almost everything else, see e.g. how open source video players ship pluggable codec support without direct support for some proprietary & patented codecs. Bringing this back to my original comment on APFS, do I think they won't open that? No, they probably will. I just thought I'd point out that Apple has a documented history of abandoning their open source / standardization plans after making some very public announcements about them, so people should be wary of counting their chickens before they're hatched when it comes to Apple.