Always seemed crazy to me that publishers were willing to give up so much for these integrations. The ability to have final say over how readers experience your

Always seemed crazy to me that publishers were willing to give up so much for these integrations. The ability to have final say over how readers experience your information, and opportunities for freely measuring/analyzing that experience, should be key for news organizations that want to evolve. Integrating with FB IA & Apple News is giving up power for gains that may not be worth it in the long run.