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It's actually a sleeper hit [1][2]. The Guaridan seems to be the anomaly. >Publishers are also paying increasing attention to Apple News, which added push noti
by IBM 9y ago
It's actually a sleeper hit [1][2]. The Guaridan seems to be the anomaly.
>Publishers are also paying increasing attention to Apple News, which added push notifications as part of a redesign last year and now delivers significant traffic thanks to the fact that it comes pre-installed on hundreds of millions of devices.
[1] http://www.theverge.com/2017/4/16/15314210/instant-articles-facebook-future-ads-video http://www.theverge.com/2017/4/16/15314210/instant-articles-...
[2] http://digiday.com/media/duopolys-shadow-apple-news-finding-favor-publishers/ http://digiday.com/media/duopolys-shadow-apple-news-finding-...
- yabatopia 9y ago> It's actually a sleeper hit [1][2]. That's not the impression I get from reading both articles. Some publishers like Mic seem to be still in a honeymoon phase with Apple News, but there's a lot of criticism similar to Instant Articles. "Being committed to" and "spending a lot of time" doesn't equal to a financial success for publishers.
- IBM 9y agoI follow Media Twitter pretty closely. Apple News has become a significant driver of traffic for a lot of publications. This contrasts to when it launched when no one thought it would amount to anything. Here's a few more stories http://www.niemanlab.org/2016/11/after-a-slow-start-apple-news-is-emerging-as-a-significant-traffic-driver-for-some-news-orgs/ http://www.niemanlab.org/2016/11/after-a-slow-start-apple-ne... http://www.niemanlab.org/2017/03/australias-public-broadcaster-is-using-apple-news-push-alerts-to-reach-new-younger-audiences/ http://www.niemanlab.org/2017/03/australias-public-broadcast... https://digiday.com/media/apple-news-the-telegraph/ https://digiday.com/media/apple-news-the-telegraph/