> If the price of water is too low, then we should raise the price of water so that it's cheaper for Google to use a different way of cooling. Agreed. But we

> If the price of water is too low, then we should raise the price of water so that it's cheaper for Google to use a different way of cooling. Agreed. But we always seem to fail to price-in the externalities for natural resources. Just like carbon dioxide emissions from energy production.