4 ms·
The exclusivity deal was arranged when AT&T held most of the leverage. Steve Jobs shopped around the different carriers to get the iPhone off the ground and wit
by josephruscio 16y ago
The exclusivity deal was arranged when AT&T held most of the leverage. Steve Jobs shopped around the different carriers to get the iPhone off the ground and with the exception of AT&T, they all balked at the terms he was seeking. AT&T was the only one willing to play ball, and as such could insist on the lengthy exclusiveness.