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I could easily increase daily active users of even the worst app by paying people in India to use it. This wouldn't exactly help the business - but if that's a
by slededit 10y ago
I could easily increase daily active users of even the worst app by paying people in India to use it. This wouldn't exactly help the business - but if that's all you are optimizing for then its not hard to get. In the same vein I could increase people's time in the app by simply making it harder to use. They'd spend more time trying to get what they wanted.
There are no benchmarks that cannot be gamed.
- pedalpete 10y agoI'm not sure exactly how this relates to the above comment. But you are making the point that the OP made. You need to pair your metric with an opposing one. Nobody honest person is going to say "we'll increase time on site by decreasing load time". But on my current project, I've had to take into account that the improved load speed and UX has kept time on site the same. This is actually an improvement as uses are able to interact with the app quicker and therefore their relative active time on site is higher.
- true_religion 10y agoIronically, I have seen cases where increased load time lead to higher conversions by getting people to read the page copy rater than skimming it.