Google is very bad at this but some sites are much worse. There are sites which plain refuse to speak English to me at any costs. No option, no nothing. Some s

Google is very bad at this but some sites are much worse. There are sites which plain refuse to speak English to me at any costs. No option, no nothing. Some sites insist that if I do business with them, I must do through the local website. Fine, I can buy from your German website... if you speak to me in English. There is zero reason to assume that if you force me to use your German website I speak German. No reason whatsoever. Look, if you want to have region specific websites, go for it, even though I will hate it. Just don't redirect me to the one you think I need. Let me make the choice. And especially don't do it if there's no way for me to get back to the one I wanted in the first place (looking at you Osprey). And if you force me to use your region specific website don't assume that everyone who is forced to visit your German website speaks German. It's also frustrating that automatic browser translation very often breaks the checkout process (not to mention the privacy aspect of it). Of course the nail in the coffin is when a region specific website won't work with a credit card that is outside that region. Although usually that happens in the United States, where fortunately website do speak English but won't take my European credit cards. This is all very simple, if you do nothing at all, you don't fuck up the user experience. It's great. Every little helpful "improvement" you make is a mistake.