If you can't measure the actual impact, or don't know it, then it's hard for me to believe that it matters in any other terms than you'd really like it to matte

If you can't measure the actual impact, or don't know it, then it's hard for me to believe that it matters in any other terms than you'd really like it to matter. For instance Twitter going down would be annoying, but global air traffic control going down would "matter". Which I think might somewhat align with the original article's sentiment. Part of the hype cycle is driven by a hubris that we often engage in. Which is that we want our problems to be bigger and more important than they might actually be.