I usually sneak up from behind and hit them over the head... Think about what YOU would want to read in a blog. Blatant, shameless product pitches rarely have

I usually sneak up from behind and hit them over the head... Think about what YOU would want to read in a blog. Blatant, shameless product pitches rarely have much value. Talking about how or why you added a particular feature is usually more interesting. Realistic use-case examples, either from your own dog-food eating (I hate that term), or even better from real customers gives people something they can relate to. Basically, talk about anything but "selling", instead aim for something a little more conversational and along the lines of cool story you might tell a friend or colleague.