Big agree, and this worries me as it points to a possible way to undermine what I'm trying to do with Suitocracy (https://suitocracy.com https://suitocracy.com)

Big agree, and this worries me as it points to a possible way to undermine what I'm trying to do with Suitocracy (https://suitocracy.com https://suitocracy.com) - that is, to record and rate companies based on their ethical conduct, verified by media coverage rather than customer anecdotes. Uber example: https://suitocracy.com/company/uber https://suitocracy.com/company/uber If the media starts trying to pass off complete non-events (like the Facebook mention in particular) as ethical failures, then it's going to make it increasingly difficult to separate the signal from the noise.