Yes, and the high availability part becomes important long before "Scalability, BigData, High Performance", because a typical one-two nines availability that yo

Yes, and the high availability part becomes important long before "Scalability, BigData, High Performance", because a typical one-two nines availability that you get with an architecture based on a traditional RDBMS just doesn't cut it anymore on many (most?) markets. From an infrastructure perspective traditional RDBMS is not a smart default choice. The article is either trolling for views or the author is in no position to speak about databases.