It is. Associations and images create emotions which can't be easily overuled by rational thinking. That's why names like HyperDB still work for most people des

It is. Associations and images create emotions which can't be easily overuled by rational thinking. That's why names like HyperDB still work for most people despite being obviously silly. Look at the marketing industry. I'm posting this to urge the guys behind it to rename it. The name simply create unnecessary friction. (But don't name it UnicornDB either. :-))