I see this as a good thing for the web. Now websites (that are serving articles) have to compete with the layout/presentation of Reader, both in terms of having

I see this as a good thing for the web. Now websites (that are serving articles) have to compete with the layout/presentation of Reader, both in terms of having nice, readable typography and layout, and having appealing, non-obnoxious ads, like some of the higher end of print ads.