Article has some good points, but even my somewhat temperate view of Apple (I find the type of devotion a little like Scientology, to be honest) doesn't make me

Article has some good points, but even my somewhat temperate view of Apple (I find the type of devotion a little like Scientology, to be honest) doesn't make me believe "Reader" is a nefarious scheme to overtake advertising -- although I am sure that wouldn't be looked down upon internally.