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Some Thoughts On "Viral Marketing"
- acgourley 16y agoWas hoping to see at least one outstanding failure at viral marketing. You know they must be out there, you just never hear about them ...
- redorb 16y agoI remember reading in a book that playboy had spent a few million on a social network that was losing its ass. I think it even used ning http://techcrunch.com/2007/08/22/new-playboy-social-network-built-on-ning/ http://techcrunch.com/2007/08/22/new-playboy-social-network-... The article says at that point in time you even needed a .edu to signup for the network.
- connectclip 16y agoyoutube is littered with the remains of failed viral attempts
- macpro 16y agoAgree, I'd like to see a massive failure as well.
- stcredzero 16y ago"Viral" is like sex. (Gettig laid.) It's something which is very desirable, so much so that the target of the marketing/proposal often wonders if the virality is the actual point of the interaction as opposed to real utility. There are so many parallels that come to mind, I wonder if there is a general game-theoretic dynamic at work? One parallel: it's better to be casual about being viral. It's not good to seem over-anxious.