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> However, the chances that they will be able to beat Google seems vanishingly small. The respective track records of the two companies suggests otherwise.
by handedness 10y ago
> However, the chances that they will be able to beat Google seems vanishingly small.
The respective track records of the two companies suggests otherwise.
- tyingq 10y agoGoogle doesn't know how to market and sell when there's competition. Not much sales expertise is required to make people buy into AdWords. I've been in the room when they try to sell GCE. The sales pitch is roughly "you are not smart enough to figure this out on your own, so you need to buy this". That may be the case, but it's not the best pitch. For the one where I was in the room, Amazon won out, even though they were clearly more expensive. They knew what buttons to push, and what buttons not to. And they knew how to at least fake a bit of humility when it mattered.