"I remember feeling scandalized the first time that I saw a banner ad on the web." As a web dev circa 1995/1996, I clicked once on every single banner ad that

"I remember feeling scandalized the first time that I saw a banner ad on the web." As a web dev circa 1995/1996, I clicked once on every single banner ad that I saw. Every one of them. I had it in my head that banner ads were the economic model that would support the web, and I very much wanted the web to succeed, so I was trying to "pad the numbers" for both buyers and sellers of the ads.