Regarding micro-payments, isn't this really a consumer problem that can't be solved easily? What 60 year old romance novel reading knitting enthusiast will tak

Regarding micro-payments, isn't this really a consumer problem that can't be solved easily? What 60 year old romance novel reading knitting enthusiast will take the time to understand micropayments? They would just say "pass" and go find something else to read. There has to be a demand for micropayments to have a problem to solve, right?